Sue Chester left a life in London to look after her elderly parents until they died.
Now, she hopes to provide older people across the area with the same kind of care and a helping hand around the house.
Sue said: "My parents had a certain amount of nursing care at home, but they didn't get much other help. A lot of elderly people don't see anybody for days. This is another way of going into their homes.
"They might not even need that much care - they might need minor things like someone to go to the shops for them."
Sue grew up on her parents' farm in Dolphinholme but moved to London to work as a model and dancer.
Eight years ago, she returned to the area to help her parents and re-trained as a counsellor.
She is offering services such as cleaning, shopping and pet sitting to older people under the business title 'In Good Hands', and is also trying to build a database of trusted firms that older people can contact.
She said: "A lot of people don't know who to trust when it comes to plumbers, electricians and joiners. It can be quite frightening for older people to deal with things like that.
"I've had problems myself so it must be much harder for elderly people who live on their own."
As well as trying to build up her business, Sue is involved in the 'Pack It In' project which will be launched in April to tackle drug and alcohol abuse in Garstang.
But she wants to dedicate most of her time to the elderly community.
She said: "I know elderly people won't say that they're lonely. But they need company, even if it's just for half an hour. Many services seem to have been taken away from older people.
"My parents' quality of life was not very good. But they were lucky because they had a close family to help.
"Neighbours aren't what they used to be and it's a sad thing that older people seem to be a bit forgotten about.
"My passion is looking after the older people. I'm putting everything into this because I really care about it and that's what keeps my energy and motivation high."