Company lands a £500,000 contract

CEO: Paul Hudson
CEO: Paul Hudson
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A Garstang businessman is celebrating after his company won a second five year research contract with car manufacturing giant General Motors.

Paul Hudson from Cabus is chief executive officer at Intersperience, the international consumer research company he joined straight after graudating from Lancaster University.

The new contract is worth £500,000 and will secure the equivalent of 35 full time jobs - 30 based at Lancaster University’s InfoLab21 and five at its office near Arnside.

Paul said: ““We are delighted to have been awarded this contract. It’s a vote of confidence in the work we’ve already been doing for General Motors. We have a wealth of research experience which means we can both provide value for money and deal with a complex international study.”

The contract will keep their staff very busy contacting a thousand GM Vauxhall and Opel owners across 15 countries each month.

He paid tribute to the expertise an available on his Lancashire doorstep: “The resources and expertise we can access through our relationship with Lancaster University’s InfLab21 are second to none. It’s helped to clinch this second contract. We were one of the first tenants at InfoLab - it’s where we do a lot of our international research.”

Multi-lingual researchers will carry out phone and email surveys in 14 different languages. The results will be used by GM in its target to be the best for customer satisfaction.

Intersperience studies and interprets how technology impacts on consumer behaviour, experience and attitudes. It also focuses on customer service strategies across multi-media and can conduct research in more than 60 languages.

Intersperience’s other customers include The British Council, Iceland, Samsung, Scottish Power, William Hill and Johnston Press. The company has been in existence for some 30 years, changing its name from Teleconomy in 2005. It was the subject of a management buy-out in 2007 and is led by Paul and his business partner Pam Taylor.

Another 25 full time equivalent workers are employed at its base near Arnside. Paul and his wife Kerry, a beautician, moved to Cabus two years ago.