Television presenter and consumer champion Esther Rantzen has launched a helpline which will provide assistance for elderly people is being piloted in Lancashire, including the Garstang and Longridge areas.
The former That’s Life presenter and founder of children’s helpline ChildLine held an afternoon tea party at Ribby Hall Holiday Village, Wrea Green, for staff and volunteers of charity helpline, the Silver Line, which is being run from a call centre in Kirkham.
The Silver Line, which aims to help elderly people by giving them someone to speak to 24 hours a day, will also work like ChildLine by giving support and advice to those suffering neglect or abuse.
The number, 0800 4 70 80 90, is free to call from a landline, 24 hours a day, seven days a week.
Esther said: “Our volunteers will be there day and night to offer information, friendship and advice.
“You can call with a simple or complicated question and if you would like someone regular to talk to we have what we are calling Silverline Friends.
“We will be there through the loneliest hours of the night, Sunday afternoons and especially at Christmas because we know how tough that day can be for people who are on their own.
“Having someone to talk to on a regular basis can transform lives. So often when they get older, people feel as though they have nothing interesting to say or that nobody wants to listen, that they’re not valued the way they should be.”