Traders are set cash in on a £191,000 war chest to help get shoppers back into the high street.
Garstang is one of the town’s set to see the benefits of the cash boost awarded to Wyre Borough Council as part of the nationwide Revive and Thrive Challenge.
Emma Bailie of independent wine store Aged in Oak was one of the winning team to help sell the borough’s plans to improve business in town centres, beating off competition from a host of other councils nationally.
She said she was encouraged by the prospects presented: “There seems a lot of ideas and it is a lot to get the head around but I’m really interested in the opportunities and discovering more about how we can translate them in our own town centres.”
As well as the money the prize brings with it the opportunity to work with masterminds of retail and marketing.
Around 50 local business bosses were invited for a date with the experts and official unveiling of the prize at Fleetwood’s Marine Hall.
The day also included a whistletop tour of four main towns Garstang, Poulton, Cleveleys and Fleetwood.
Winning the prize means Wyre towns and the businesses in them will receive access to six months of support, including workshops on window dressing and help to grow their online presence.
Mike Sanderson, owner of Mike Sanderson Electricals, on Lord Street, Fleetwood, added: “Co-ordinating the towns is one of the most sensible ways forward because people shopping in Garstang don’t know anything about Fleetwood, and vice versa.
“We can get a lot of benefits from these experts, and it’s nice we have people who are prepared to meet us.
“I’m sure people will gain the most from the e-commerce side because people don’t know how to put a website together, but this will help improve their business.”