Hard-hitting images of injured children form a new campaign launched this week to drive home the message to Garstang drivers that obeying 20mph limits could save lives.
The posters aim to highlight research showing a person hit at 30mph is seven times more likely to die than a person hit at 20mph.
Garstang was one of the first towns in the county to see the roll out of the 20mph limits at the start of the the year as part of Lancashire County Council’s £9.2 million programme to establish new limits on all residential roads and outside schools in the county by the end of 2013.
The controversial move has continued to prompt debate amongst residents but speaking on the new campaign County Council leader, Coun Geoff Driver said: “The images used in the campaign are hard-hitting because our research suggests they will be an effective way of encouraging drivers to recognise the serious consequences the 20mph areas are designed to guard against.”
A senior paramedic from the North West Ambulance Service NHS Trust advised the county council on the type of injuries that, from their experience, a child could expect to suffer if knocked down by a car at 20mph, or higher speed.
Ian Walmsley, from NWAS, said: “There is nothing more harrowing than turning up to a scene where a child has been killed and you know that by reducing the speed by just 10mph could have saved their life. In the scheme of things that one minute extra on your journey is nothing when you are considering someone’s life.”
Lancashire Constabulary is supporting the campaign by highlighting the link between speeding and accidents which result in death or injury, and the knock-on impact upon families.
And Garstang Police have been working with schoolchildren under the community roadwatch scheme, targeting speeding motorists outside the town’s schools.
PC Dave Shaw said: “It is an important education programme aimed at reinforcing the message to drivers to slow down.”
PC Jason Moore, a police family liaison officer said: “As an experienced family liaison officer within the Roads Policing Unit, my most difficult task is having to meet a family and deliver the most devastating news imaginable - that their child has died.
“Many road accidents take place on residential roads and reducing speeds in these areas could make a real difference to the outcome for the hundreds of families who are affected by injuries and deaths each year.”
At last month’s Garstang town council meeting LCC officials confirmed the scheme in certain areas would be put under review in the new year.
Town councillors have again requested for changes to be considered for Lancaster and Croston Road to return to 30mph with 20mph restrictions outside the primary school.