Lancashire Constabulary is urging drivers and cyclists to ‘look out for each other’
This week police launched a new campaign to raise awareness of the presence of both two wheeled and four wheeled vehicles on the roads.
Research has shown pedal cyclists to be one of the most vulnerable road users, currently accounting for 6.5 per cent of all casualties and 10.2 per cent of those killed and seriously injured on county roads.
During the last 12 months the proportion of pedal cyclist casualties has increased with 97 cyclists killed or seriously injured on Lancashire’s roads between January 2013 and September 2013, compared to 64 in the same period in 2012.
The campaign takes into account the views of both cyclists and other road users and will use social media, posters and window stickers with the strapline ‘Let’s look out for each other’ to raise awareness of the vulnerability of cyclists, while giving both drivers and cyclists facts from the Highway Code.
Chief Insp Debbie Howard from the Road Policing Unit said: “Despite falling trends in the number of people killed and seriously injured on our roads, the proportion of casualties which cyclists account for is an increasing one. There is no doubt cycling has grown in popularity, but many collisions still occur because a driver doesn’t take the time to look out for a cyclist and equally cyclists do not always pay enough attention to their surroundings.
“Figures show there is a 50/50 split in who is responsible for collisions and we want to highlight the common ground between cyclists and drivers, recognising that 80 per cent of cyclists also hold a driving licence.”
As part of the campaign police will be posting daily diary entries on the force’s Facebook page, featuring key safety messages from a driver, a cyclist and a police officer. Posters will also be placed in key spots.