The team at Preston’s Lush cosmetics store had the sweet smell of success last week as they hosted a party to celebrate the release of a new perfume.
Around 50 guests came to the VIP launch party for Gorilla perfume’s latest new products at Kuckoo Boutique Bar in Fox Street, in the city.
They enjoyed entertainment from burlesque singer Kiki De Ville, alongside poets and spoken word artists including former UCLAN Students Union president Mark Mace Smith.
Guests were “introduced” to each new perfume as an individual, learning the stories behind them, the inspiration and personality of each scent, with storytelling, sound, scent and imagery.
Stones infused with the scents sat alongside raw ingredients which gave guests the opportunity to take in the aromas in the purest forms.
The whole party was inspired by Gorilla’s ‘Golden Hour’ tour, which is travelling the UK inside a customised bus painted by Plastic Crimewave, giving visitors an “intimate tour through the soul of a fragrance”.
Those at the party could also buy exclusive fragrances, not usually available at the store, and a social media competition was launched to win a one-off special edition scent.
Gorilla Perfume create fragrances for Lush stores and also sell them through their own Gorilla Perfume Pop-Up Shop in London.
At the end of the evening, Lush fans were given a goodie bag filled with samples from the store including bath bombs, solid perfumes, and shampoo tasters.