Booths, the family owned regional food and drink retailer, has released the results of its new style Christmas trading
The renowned grocery chain, which has branches in Garstang and Longridge, says it recorded modest gains on its Christmas results with a total sales increase of +0.6% in the six week Christmas trading period ending on January 3.
It acknowledged like for like sales decreased by -0.8% and says the growth it had was due to new methods of business - Christmas home delivery and collection of in-store orders which rose by 34%, as customers opted for online ordering. Booths had invested in a special catalogue for Christmas with memorable blue and gold cover.
Chairman Edwin Booth said; “Against the backdrop of a challenging retail market coupled with food deflation, sales at Booths held up reasonably well...The sharp increase in click and collect orders did really stretch us, as it did our competitors. Our staff put in some pretty heroic efforts to get orders out, and I’d like to pay tribute to the supreme efforts made by everyone at Booths.”
2014 was a pivotal year for Booths as it trialled a “Deliver to the Nation” scheme which delivered orders to remote parts of Scotland, London and the South of England. This wasa first in Booths’ 167 year history and the company says it is now looking forward to refining and expanding the service in 2015.