Whilst defying the downturn with record results, Booths has been selected as one of only 10 British businesses to be awarded Ruban d’Honneur status in the prestigious European Business Awards.
The retailer, which is based in the north west and has stores in Garstang and Longridge, will now head to Germany to compete to be crowned Britain’s most environmental and sustainable business.
Booths met strong competition to be chosen as a Ruban d’Honneur recipient in the Millicom Award for Environmental and Corporate Sustainability category, having successfully passed through three gruelling stages in the awards process.
Booths has been picked for its business accomplishments in relation to three core principles; innovation, business excellence and sustainability.
This announcement follows the release of record sales results from Booths for the Christmas trading period, defying the downturn with like for like sales rising to a 3.48 per cent rise compared with the same period in 2012.
Booths chairman Edwin Booth said: “We hope that Booths’ encouraging results, twinned with the award success will set a standard in retailing and emphasise to other businesses the viability of achieving successful commercial results whilst acting responsibly and positively affecting the social environment we operate in.”
Booths, which has 29 food stores across the north west, was the first UK supermarket to make publicly available a comprehensive assessment of greenhouse gas emissions from the supply chains of its entire product range.
Booths considers GHG emissions when making product sourcing decisions, including cutting out almost all air freighted Californian cherries, stretching the UK asparagus season and processing most of its prepared fruit in the UK, reducing the need for air freight.
Edwin Booth added: “We are exceptionally proud of the progress we’ve made in making our business more sustainable and are honoured to be recognised for our achievements. Our unique sourcing policy sees that over 25 per cent of our produce is sourced locally from the regions we operate, including 85 per cent of the meat we sell.
“Not only are we committed to reducing carbon emissions from air freight and transport, we also strive to ensure the sustainability of British agriculture by supporting local farmers and producers and ensuring they receive a fair price for their produce”.
Booths is among 100 companies from 28 countries across Europe to achieved the coveted Ruban d’Honneur status in this internationally recognised awards programme and will gather in Dusseldorf on February 19 to present the business to an esteemed panel of judges.