Regional retailer Booths marked two years of its Fair Milk scheme with a review of the impact of the scheme on both farmers and customers.
And it says the public and farmers are both equally happy with the scheme
The pioneering Fair Milk scheme pledges to pay the highest market price to farmers, ensuring farmers receive a fair price for their milk, covering the cost of production and enabling them to invest in a stable, profitable future as a result.
Customer research carried out by independently audited ABA* indicated 93 per cent percent of Booths shoppers supported the ethos of Fair Milk and would continue to buy milk that paid a fair price to farmers, even if that meant paying more.
Sixty six per cent of shoppers said that the fair price paid to farmer on Booths milk was their most important consideration on purchase.
The fair price paid to farmers has enabled all the farms supplying Booths to make significant capital investments to their farms, improving livestock conditions and working conditions for the farmers.
Claire Barber, who farms with her husband Richard at High Hopes Farm near Garstang said, “This really has been life-changing for us, and to be honest, the Fair Milk contract saved the farm for us.
“Being paid a fair price for our milk has enabled us to focus on the welfare of our herd.”