Today the Courier backs a new campaign. We are asking you to support local businesses and rejoice in the wealth of choice, specialist knowledge and delightful goods and menus on offer in our area. The Garstang Courier, along with Johnston Press sister titles, is urging our readers and web-viewers to Shop Local, Eat Local and Play Local.
When it comes to commerce Garstang is one step ahead - the town is proud to be home to 150 local independent businesses.
The local Chamber of Commerce believes that is one of the big selling points for our picturesque and welcoming market town.
Shopkeepers recount how visitors new to the area are astounded by the variety and quality of the retail and dining experience, enchanted by its riverside setting and brightened by its award winning Britain and Wyre in Bloom initiatives.
But traders know in the current economic climate it’s an ongoing fight for survival and in an era of out-of-town and internet shopping they cannot be complacent.
With customers understandably careful to count their pennies and mind their pounds and Business Rates rising there can be no standing still in marketing what local business has to offer.
That is why the Chamber is behind a bold marketing initiative which will see many of the town’s independent traders gather together with a new eye-catching logo, united in determination to market their unique selling points; to remind would be visitors and customers that a unique retail, tourism, cafe, art, wining and dining adventure and local produce a-plenty awaits any visitors to the town.
Festivals too, such as the annual Children’s and Arts Festivals and the Victorian Christmas Festival help put the town on the map. But the business community ardently believes there is more that can be done. It has asked for better signage off the A6 to alert potential customers that here is a market town which is waiting to welcome shoppers, is quite simply remarkable and well worth a visit.
Over the coming weeks and months we will be turning the spotlight on the business community here and in local villages, championing local needs and sharing local insights into how best to boost business.
But most of all we will be asking you, our readers, to support our Shop Local, Eat Local, Play Local campaign, share the good news about local enterprise and help keep our town and village communities thriving.