Marketing Lancashire: county's tourism boss Rachel McQueen resigns after major reshuffle

By Matthew Calderbank
Published 12th May 2023, 13:53 BST
Updated 13th May 2023, 08:45 BST
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The chief executive of Marketing Lancashire has announced she is standing down from her role.

Rachel McQueen has stepped down following Lancashire County Council’s ‘strategic decision’ to reposition Marketing Lancashire – the Council-owned agency tasked with promoting the county on a national and international stage.

Ms McQueen said: “As the county moves forward with a shared vision, defined within the Lancashire 2050 framework, it is critical that the work of Marketing Lancashire is strategically aligned in order to support the delivery of that vision, and ensure that the value of the visitor economy is highlighted as a key part of the overall ambition.

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"In order to achieve that goal, the decision has been taken to reposition the organisation, and for the staff and duties of Marketing Lancashire to be transferred to Lancashire County Council.

Rachel McQueen has stepped down as chief executive of Marketing Lancashire after the organisation, which promotes tourism in the county, was brought under the auspices of Lancashire County CouncilRachel McQueen has stepped down as chief executive of Marketing Lancashire after the organisation, which promotes tourism in the county, was brought under the auspices of Lancashire County Council
Rachel McQueen has stepped down as chief executive of Marketing Lancashire after the organisation, which promotes tourism in the county, was brought under the auspices of Lancashire County Council

"It is a common model for DMOs (Destination Management Organisations) to be run from within host local authorities, and Marketing Lancashire will continue to deliver all the support services and activities for partners, stakeholders and ambassadors that we have done previously.