Preston digital marketing agency DigitalKOG helps rebrand specialist travel software development company TTS

DigitalKOG kickstarted its new client partnership with fellow Preston-based business, TTS (Travel Technology Systems) by rolling out a new lead generating website and overseeing a dual-rebrand.

TTS, who have worked with travel companies such as lastminute.com since 1994, sought a redevelopment of its existing site to improve the consumer journey and amplify enquiry levels for Erin, its flagship travel management and reservations platform.

Previously called TravelThing, Erin was renamed to increase its geographical scope, prompting the need for a new distinctive and futuristic brand identity for the platform.

The logo development process for Erin, and contemporary adjustment to the TTS logo, was orchestrated with DigitalKOG’s Brand Director, Mark Tinnion.

Marketing Manager at TTS, Hannah Denison-Davies, said: “Their expert creativity really managing to bring the brand to life. We’re excited to see how the Erin brand grows and look forward to working with the DigitalKOG team on many more projects.”